Monday, October 06, 2008
Several months ago, I did some freelance design work for Crane & Co, the classic stationery company. It was such an amazing experience! It was literally a dream come true for me. I must admit, though, that my design style is a little more "wild" for the Crane brand so I found it at first to be a challenge to "dial it back" and make the design ideas more classic and simple. It took some getting used to, as any new design project does. I have found in the past that once I get used to working in a new aesthetic, I can shine. It just takes a little getting used to. I hope that in the future I get to do more work with them now that I have a better understanding of the brand. Here is a design I put together for a personalized sympathy acknowledgement. You can find the design on the Crane & Co website here.